Hi, I’m Alisha,
Principal UX & Product Designer.
I design and scale complex digital platforms by grounding strategy in research, behavioral insight, and systems thinking. I turn complexity into intuitive, accessible experiences that deliver measurable impact at enterprise scale.
A brief history
Senior Product Designer
Aug 2012 - Feb 2020
Senior UX Designer
Feb 2020 - Jul 2022
Senior Manager, UX Design
Jul 2022 - Present
Featured Work
Explore selected product and UX design work focused on complex digital experiences, design systems, and end to end product thinking, from strategy through execution.
How I work
I adapt my design approach to the product, team, and problem while using lightweight frameworks like Double Diamond to align on goals, clarify decisions, and move teams from ambiguity to action.