Turning Complex Enterprise Systems Into Scalable Product Experiences
Hi, I’m Alisha, a Principal Product Designer focused on enterprise platforms, design systems, and product transformation. I combine systems thinking, behavioral insight, and hands-on product design to create intuitive experiences that scale across teams, products, and millions of users.
Impact at Scale
Designing enterprise experiences that improve usability, accessibility, engagement, and operational efficiency across complex ecosystems.
59M+ users across enterprise platforms
450+ designers enabled through scalable systems
15+ cross-functional product teams supported
60% reduction in onboarding flow complexity
100+ accessibility issues resolved
2.2 → 4.3 increase in App Store rating within one year
Experience Snapshot
CVS Health
Enterprise product design, platform modernization, and design systems leadership across healthcare ecosystems serving millions of users.
Bottomline Technologies
End-to-end enterprise SaaS UX focused on workflow modernization and scalable product experiences.
Liberty Mutual
Enterprise insurance platform design focused on self-service experiences, accessibility, and workflow simplification.
Featured Case Studies
My Active Health
Modernizing a fragmented healthcare ecosystem into a scalable engagement platform across web, iOS, and Android.
Reduced onboarding from 25 → 10 screens
Improved App Store rating from 2.2 → 4.3
Resolved 100+ accessibility issues
Digital Pulse Design System
Scaling enterprise design systems and reusable UX foundations across products, platforms, and teams.
Supported 450+ designers
Enabled 15+ product teams
Improved consistency and workflow efficiency
What I Do
Enterprise Product Design
Designing intuitive workflows, onboarding, dashboards, and engagement experiences across complex enterprise platforms.
Design Systems & Platform UX
Building scalable foundations through component systems, accessibility standards, design tokens, and reusable interaction patterns.
Product Strategy & Transformation
Partnering across Product, Engineering, and leadership teams to align business goals, improve usability, and drive measurable outcomes at scale.
Building Better Products Through Collaboration
Beyond shipping product experiences, I help teams scale through cross-functional collaboration, systems thinking, and design leadership. From workshops and governance models to accessibility initiatives and AI-assisted workflows, I focus on creating alignment that improves both product quality and team efficiency.