Hi, I’m Alisha Edwards, a Product and UX Design Leader.

I lead end to end, human centered design for complex digital products, balancing strategy, systems thinking, and hands on craft to create intuitive, accessible experiences that drive meaningful business impact.

At CVS Health, I lead and contribute to the My Active Health wellness platform, partnering closely with Product, Engineering, and Business to shape cohesive member journeys across onboarding, health pathways, progress tracking, and engagement. My work spans discovery through delivery, with a focus on reducing complexity, aligning to business goals, and designing scalable solutions that perform within real world constraints.

I bring deep expertise in design systems and system level thinking, advancing shared foundations through product work by evolving token libraries, typography and heading hierarchies, color and spacing systems, illustration standards, and reusable component patterns. Previously, I led the Digital Pulse Design System at CVS Health, driving strategy, governance, and adoption across hundreds of designers and multiple product lines, improving consistency, accessibility, and speed at enterprise scale.

Earlier in my career, I designed and researched end to end SaaS experiences at Bottomline Technologies and helped establish user centered design practices at Liberty Mutual, partnering across brand, marketing, and digital teams to deliver cohesive, research informed experiences.

With 20 years of experience, I bring a dual perspective as both a hands on designer and strategic leader who shapes direction, operationalizes systems, and remains deeply embedded in the work. I value collaboration, clarity, and continuous learning, and I am especially drawn to teams tackling complex problems with empathy and rigor.

If you would like to connect or explore a potential collaboration, feel free to reach out at info@alishaedwards.com.