Hi, I’m Alisha Edwards, Principal UX & Product Designer.

I specialize in complex digital platforms, enterprise systems, and scalable experience strategy. I transform fragmented ecosystems into cohesive, accessible products that drive measurable business impact and improve outcomes for millions of users.

I lead human-centered design across enterprise and consumer platforms, partnering closely with Product, Engineering, Research, and Business stakeholders to navigate ambiguity and align teams around clear, outcome-driven roadmaps. My work spans discovery through delivery, with a focus on clarity, usability, accessibility, and sustainable system design.

I bring deep expertise in design systems and system-level thinking. At CVS Health, I advanced shared foundations by evolving token libraries, typography and hierarchy, color and spacing systems, and reusable component patterns to strengthen accessibility and scalability. I previously led the Digital Pulse Design System, driving strategy, governance, and adoption across hundreds of designers and multiple product lines, improving consistency, delivery speed, and enterprise alignment.

Earlier in my career, I designed and researched end-to-end SaaS experiences at Bottomline Technologies and helped establish user-centered design practices at Liberty Mutual, partnering across brand, marketing, and digital teams to deliver research-informed, cohesive product ecosystems.

I operate at the intersection of strategy, systems, and execution, setting direction while remaining grounded in the work. I’m drawn to complex challenges that require rigor, empathy, and cross-functional collaboration to deliver meaningful, scalable impact.

If you would like to connect or explore a potential collaboration, feel free to reach out at info@alishaedwards.com.