Hi, I’m Alisha Edwards. I simplify complex products and design experiences that scale.
I’m a principal-level product designer with 20+ years of experience in enterprise platforms and design systems. Most recently, I led the CVS Health Digital Pulse design system across 15+ product teams, and I’m building AI-assisted workflows that speed up how design teams deliver.
Impact at Scale
Driving measurable improvements in product experiences, accessibility, and design efficiency across enterprise platforms.
450+ designers supported by the Digital Pulse design system
15+ product teams unified on shared components and standards
10% more invoices released per auditor (Legal-X, B2B SaaS)
22% increase in call deflection (Liberty Mutual self-service)
60% shorter onboarding, from 25 screens to 10 (My Active Health)
100+ accessibility issues resolved at the component level
Featured Case Studies
My Active Health
Transforming a Complex Digital Health Experience
Role: Product Design Lead (Individual Contributor)
Platforms: iOS, Android, Web
Led the modernization of a fragmented digital health experience across iOS, Android, and web, simplifying core member journeys, improving accessibility, and creating a more intuitive, engaging product experience.
Reduced onboarding from 25 to 10 screens (60%)
Improved App Store rating from 2.2 to 4.5
Resolved 100+ accessibility issues across core experiences
Digital Pulse Design System
Scaling Design Systems Across an Enterprise
Role: Design Systems Lead & People Manager
Platforms: Web, iOS, Android
Led the evolution of an enterprise design system, establishing reusable components, governance, and accessibility standards to improve consistency, accelerate delivery, and streamline cross-team collaboration.
Supported 450+ designers across the organization
Scaled consistency across 15+ product teams
Prototypes built 3× faster with system components (side-by-side demo)
Experience Snapshot
CVS Health
Enterprise product design, platform modernization, and design systems leadership across healthcare ecosystems serving millions of users.
Bottomline Technologies
End-to-end enterprise SaaS UX focused on workflow modernization and scalable product experiences.
Liberty Mutual
Enterprise insurance platform design focused on self-service experiences, accessibility, and workflow simplification.
What I Do
Enterprise Product Design
Simplifying complex workflows, onboarding, and digital experiences through research, experience architecture, and hands-on interaction design. I create intuitive, accessible solutions that balance user needs with business goals.
Design Systems & Platform UX
Building scalable design foundations through reusable components, design tokens, governance, and accessibility standards. I bridge design and engineering to improve consistency, streamline workflows, and accelerate delivery.
Product Strategy & Transformation
Partnering with cross-functional teams to identify opportunities, influence product direction, and translate complex challenges into meaningful experiences. I connect user insights, business priorities, and technical feasibility to drive measurable outcomes.
Thoughtful Design. Meaningful Impact.
Great products come from understanding people, challenging complexity, and collaborating across disciplines. I bring a combination of hands-on design expertise, strategic thinking, and leadership experience to create solutions that improve both user experiences and business outcomes.
I'm always interested in connecting with teams solving meaningful product challenges.